First of all ...... it's great to be back. I've been technically 'missing in action' due to 4 months of family and personal health issues which I must admit, although everyone can cite times when things weren't going too well, have proved to be a testing period, to say the least.
Although the above gave me a deeper understanding into the term 'running about like a blue (something) fly' it also gave me some time for reflection, which was the subject of our most recent Table of Eight meeting during which I was asked "How do you manage to stay positive after what you've been through recently?"
Well! the answer is simple really. Irrespective of how bad things get .... they could always be worse, right?
I mean, theoretically speaking ... if I lived in north east Japan, or Edinburgh had just experienced 62 tornados as some states in America have recently, or why I had just been asked to appear on a certain breakfast tv show to explain a questionable DNA connection to a female politician ....... any one of those would be much much worse.
So in my reply to 'chair seven' of our table of eight was my top seven recommendations to maintain personal confidence and self esteem.
Seven Things We Can All Do To Maintain Our Self-Esteem (one a day)
The following are my top seven tips for increasing your self-esteem, enhancing your self-confidence, and igniting your motivation. You may recognize some of them - and will probably have others - as things you naturally do in your interactions with other people. But if you don't, I suggest you motivate yourself to take some of these important steps immediately.
In many cases we aren't implementing what we know is best for our personal development. So for most people, even though we all know that there is a tremendous amount to learn, it isn't knowledge that's holding you back.
We need a lot more doing of the right things and a lot less time spent on the wrong things.
Like people trying to lose weight, I think we get caught up in the day to day acivities. We're busy doing stuff, we forget, we procrastinate, we're tempted to do things that are fun, as opposed to doing what will get results and overall, we like the freedom of doing pretty much as we please. Unfortunately if you keep doing this, you'll keep getting what you've always got.
First, develop the art of 'letting the little things go' like forgetting errors in judgement of the past and stop worrying about what hasn't yet happened in the future. I'm not saying don't plan but rather just set your goals and watch them happen.
Second, always greet others with a smile and make eye contact. A smile and direct eye contact convey a confidence born of self-respect. In the same way, answer the phone pleasantly in the office and at home, and when placing a call, give your name before asking to speak to the party you want to reach. Leading with your name underscores that a person with self-respect is making the call.
Third, always show real sincere appreciation for a gift or complement. Don't underestimate or sidestep expressions of affection or honor from others. The ability to accept or receive is a mark of an individual with self-esteem.
Fourth, don't brag. It's almost a paradox that genuine modesty is actually part of the capacity to gracefully receive compliments. People who brag or demand special attention are simply trying to build themselves up in the eyes of others - and that's because they don't perceive themselves as worthy of respect.
Fifth, don't make your problems the centerpiece of your conversation. Talk positively about your life and the progress you're trying to make. Be aware of any negative thinking, then let it go. When you hear yourself criticize someone - and this includes self-criticism - find a way to be helpful and give advice rather than be critical.
The best way to help negative people ...... is not to become one of them! Instead of trying to become 'interesting' spend your time being interested (in others)
Sixth, respond to difficult times or depressing moments by increasing your level of productive activity. When your self-esteem is being challenged, don't sit around and fall victim to "paralysis by analysis."
Seventh, choose to see mistakes and rejections as opportunities to learn. View failure as an event, the conclusion of one singular activity. Observe your shortcomings, but refuse to see yourself as a failure. Failure ..... is a negative state of mind. It may be something you have done, or believe you have done - and it may even be something you'll have to do again - but a failure is definitely not something .... you are.
So ..... makea concious effort to understand what is bugging you and change it .... or at least change your attitude to it.
Even if you're at a point where you're feeling negatively about yourself or events surrounding you, be aware that you're now positioning yourself to make dramatic improvement. A negative self-evaluation, if it's honest and insightful, takes much more courage and character than the self-delusions that underly arrogance and conceit.
I've seen the truth of this proven many times in my work with personal development colleagues.
Quote for the Day: "What you have at the moment .... you have attracted to you by the person you've become!"
__________________
John Wylie MCIPR Director of Public Affairs
Translate Scotland Public Relations & Marketing
Monday 18 April 2011
Friday 1 October 2010
"When things seem under control ...you are not moving fast enough!"
I just got a message about the 'economic downturn' well where is it?
We have never been busier.
In a Scotland exclusive, Kingsway Management Systems based at the Midlothian Innovation Centre Roslin are organising a seminar on November 10th 2010 with internationally renowned presentations expert and Microsoft advisor, Mr Robert Lane, of Aspire Communications from Arizona USA.
Working with Vicky Pitchers of VJP Media we have been commissioned to help Kingsway Management Services promote the above.
Media Release: for immediate distribution
YOU NEVER GET A SECOND CHANCE TO MAKE A GOOD FIRST IMPRESSION
In a Scotland exclusive, Kingsway Management Systems based at the Midlothian Innovation Centre Roslin are organising a seminar on November 10th 2010 with internationally renowned presentations expert and Microsoft advisor, Mr Robert Lane, of Aspire Communications from Arizona USA.
Mr Lane, speaking in Scotland for the first time as part of a UK wide tour, has developed powerful techniques which are applicable to both the business and academic fraternity.
His seminars teach practical strategies, which anyone can master, for reaching audiences more clearly, effectively, and profitably. In this unique seminar you will learn invaluable tips for creating highly visual and flexible PowerPoint presentations that are guaranteed to give you a competitive edge in any marketplace.
The above is particularly true in any type of presentation you run for your staff, business partners, clients or customers. We've all been there ....spending hours creating and practicing our PowerPoint presentations only to have them 'crash and burn' when we least expect it. Well fear not!
If you are tired of sleep-inducing PowerPoint performances with endless bullet points and you need the freedom to be conversational with audiences, quickly changing focus as necessary, then this one day seminar is perfect for you.
Book your place now.
This seminar is limited to 35 people.
Register here: http://www.aspirecommunications.com/Edinburgh2010.
Working toward our joint success
John
We have never been busier.
In a Scotland exclusive, Kingsway Management Systems based at the Midlothian Innovation Centre Roslin are organising a seminar on November 10th 2010 with internationally renowned presentations expert and Microsoft advisor, Mr Robert Lane, of Aspire Communications from Arizona USA.
Working with Vicky Pitchers of VJP Media we have been commissioned to help Kingsway Management Services promote the above.
Media Release: for immediate distribution
YOU NEVER GET A SECOND CHANCE TO MAKE A GOOD FIRST IMPRESSION
In a Scotland exclusive, Kingsway Management Systems based at the Midlothian Innovation Centre Roslin are organising a seminar on November 10th 2010 with internationally renowned presentations expert and Microsoft advisor, Mr Robert Lane, of Aspire Communications from Arizona USA.
Mr Lane, speaking in Scotland for the first time as part of a UK wide tour, has developed powerful techniques which are applicable to both the business and academic fraternity.
His seminars teach practical strategies, which anyone can master, for reaching audiences more clearly, effectively, and profitably. In this unique seminar you will learn invaluable tips for creating highly visual and flexible PowerPoint presentations that are guaranteed to give you a competitive edge in any marketplace.
The above is particularly true in any type of presentation you run for your staff, business partners, clients or customers. We've all been there ....spending hours creating and practicing our PowerPoint presentations only to have them 'crash and burn' when we least expect it. Well fear not!
If you are tired of sleep-inducing PowerPoint performances with endless bullet points and you need the freedom to be conversational with audiences, quickly changing focus as necessary, then this one day seminar is perfect for you.
Book your place now.
This seminar is limited to 35 people.
Register here: http://www.aspirecommunications.com/Edinburgh2010.
Working toward our joint success
John
Tuesday 21 September 2010
Newsflash - The Letter T Has Just Been Redefined
Translate Scotland welcomes Anita Haworth MD of Jenier Ltd to the International Resource Centre for Entrepreneurs.
Rarely do I endorse a company who doesn't do coffee but this company is different.
Anita and her Team at Jenier Teas have just given a whole new meaning to the diversity and application of Tea Products.
T ..... remendous Quality
T .... errific Service
T ...... empting selection of Products
T ...... rouble free online Ordering
It probably won’t take you too long to realise they're pretty passionate about tea!
You would like to try herbal teas .... no problem, they have a wide selection.
You would like to try real fruit teas ..... no problem.
You like your tea black .... no problem, you can also have it in green or white.
You like caffeine free ..... no problem, they do that too!
I was a dedicated coffee drinker and I didn't think anything would convince me otherwise ..... until now! Now I understand the term .... 'right tea jennie'
Take a tour around their website and get converted to TEA ... you won't regret it!
www.jenierteas.com.
I'm off for a cuppa .... speak to you all soon.
John.
Translate Scotland
Public Relations and Marketing
www.translatescotland.co.uk
Quote for the Day: "Wealth is the ability to trully experience life" Thoreau.
Rarely do I endorse a company who doesn't do coffee but this company is different.
Anita and her Team at Jenier Teas have just given a whole new meaning to the diversity and application of Tea Products.
T ..... remendous Quality
T .... errific Service
T ...... empting selection of Products
T ...... rouble free online Ordering
It probably won’t take you too long to realise they're pretty passionate about tea!
You would like to try herbal teas .... no problem, they have a wide selection.
You would like to try real fruit teas ..... no problem.
You like your tea black .... no problem, you can also have it in green or white.
You like caffeine free ..... no problem, they do that too!
I was a dedicated coffee drinker and I didn't think anything would convince me otherwise ..... until now! Now I understand the term .... 'right tea jennie'
Take a tour around their website and get converted to TEA ... you won't regret it!
www.jenierteas.com.
I'm off for a cuppa .... speak to you all soon.
John.
Translate Scotland
Public Relations and Marketing
www.translatescotland.co.uk
Quote for the Day: "Wealth is the ability to trully experience life" Thoreau.
Tuesday 17 August 2010
Successful Forum Viral Marketing
We just pinged our members a short report on how best to apply Face Book and Twitter to their marketing arsenal and are preparing a more detailled report on the benefits of forums and blogging.
Below is a short taster on forums ....... by way of introduction.
In order to be successful in using forums to run viral marketing campaigns there are some things that you need to be aware of and other things that are required.
Do Your Homework: Prior to joining any forum, you must do some research.
1. Join relevant forums that are in some way related to your market primary sector. For example, someone involved with a health related product/service, there are many types of forums that could apply … everything from holistic medicine to stay-at-home mums. Be creative with your search.
2. Choose popular forums. There is no point in wasting your time and energy on forums that have only a handful of members and few or irregular posts.
Page ranking and the amount of active members are two good ways to check for this.
3. Choose forums that allow sig tags (see example at the end of this post for my sig tag) If it’s possible read the rules before joining and pay attention to them.
Your time is important, too. It is better to find out that a forum doesn’t allow posts with sig tags before you go to the time and trouble of joining.
After you have looked the forum over and decided: OK! … you have chosen two or three forums that meet your requirements … which you have joined and have been accepted, spent some time getting familiar with the structure ...... now what?
1. Create your profile including your sig tag and update it regularly. The ideal thing is to limit yourself to one link, preferably to your main website.
2. Never create posts that are nothing more than an advertisement. This is all but a universal rule and only displays the marketers lack of experience if they do so.
At best this kind of post will be deleted by the monitors/administrators … at worst, it is grounds for being banned or becoming isolated before people even get to know you.
Some forums do allow one advertising post per month .... so be aware of the rules for posting.
3. Work the room. Be an active member on the forum. Plan to spend at least a half hour each day there and allow yourself time to get to know the users. Take the time to introduce yourself with intelligent questions/replies to threads depending upon the forum’s topic.
As you become a regular member, and start to actively post threads yourself, you will hopefully develop a good reputation and without saying a word about your company ..... other than a short introduction, those who are interested in your product will contact you for more information.
Forums are a great source of B2B and B2C referrals.
Have fun posting ........
John
Quote for the day: "Learn to give more in value ..... than you receive in payment"
John Wylie MCIPR
Director of Public Affairs
Translate Scotland Public Relations & Marketing
e mail: info@translatescotland.co.uk
Website: http://www.translatescotland.co.uk
Below is a short taster on forums ....... by way of introduction.
In order to be successful in using forums to run viral marketing campaigns there are some things that you need to be aware of and other things that are required.
Do Your Homework: Prior to joining any forum, you must do some research.
1. Join relevant forums that are in some way related to your market primary sector. For example, someone involved with a health related product/service, there are many types of forums that could apply … everything from holistic medicine to stay-at-home mums. Be creative with your search.
2. Choose popular forums. There is no point in wasting your time and energy on forums that have only a handful of members and few or irregular posts.
Page ranking and the amount of active members are two good ways to check for this.
3. Choose forums that allow sig tags (see example at the end of this post for my sig tag) If it’s possible read the rules before joining and pay attention to them.
Your time is important, too. It is better to find out that a forum doesn’t allow posts with sig tags before you go to the time and trouble of joining.
After you have looked the forum over and decided: OK! … you have chosen two or three forums that meet your requirements … which you have joined and have been accepted, spent some time getting familiar with the structure ...... now what?
1. Create your profile including your sig tag and update it regularly. The ideal thing is to limit yourself to one link, preferably to your main website.
2. Never create posts that are nothing more than an advertisement. This is all but a universal rule and only displays the marketers lack of experience if they do so.
At best this kind of post will be deleted by the monitors/administrators … at worst, it is grounds for being banned or becoming isolated before people even get to know you.
Some forums do allow one advertising post per month .... so be aware of the rules for posting.
3. Work the room. Be an active member on the forum. Plan to spend at least a half hour each day there and allow yourself time to get to know the users. Take the time to introduce yourself with intelligent questions/replies to threads depending upon the forum’s topic.
As you become a regular member, and start to actively post threads yourself, you will hopefully develop a good reputation and without saying a word about your company ..... other than a short introduction, those who are interested in your product will contact you for more information.
Forums are a great source of B2B and B2C referrals.
Have fun posting ........
John
Quote for the day: "Learn to give more in value ..... than you receive in payment"
John Wylie MCIPR
Director of Public Affairs
Translate Scotland Public Relations & Marketing
e mail: info@translatescotland.co.uk
Website: http://www.translatescotland.co.uk
Tuesday 20 July 2010
Attention all cyclists or anyone who knows cyclists
Seventy Five Reasons To Celebrate ....
If you know anyone who was a member of Musselburgh Roads Cycling Club, or just had any connection with the club say as a marshall or supporter etc please pass this message on to them.
The Musselburgh Roads Cycling Club (MRCC) formed in 1936 is widening its search throughout the global cycling fraternity in an effort to make contact with past members or anyone who had a previous connection to the Club.
Finalising details to celebrate 75 years in Scottish Cycling, the Club plans to host a number of events over the next year culminating with a commerative presentation dinner which is scheduled to take place in early October 2011.
Affiliated to the East of Scotland Cycling Association (ESCA) the Club, who carry the Musselburgh Town colours (blue and gold) for sport, organise a full program of cycling events to suit all age groups and are committed to the development of sport and health throughout the East Lothian region.
The Club will have its ‘colours’ on show as part of the Musselburgh Festival Parade which takes place on: Friday the 30th of July starting at 18.45.
Anyone who would like further information on the Club’s plans for the 2011 commerative dinner and would like to reconnect with the Club should contact: urquhart@cyclists.co.uk or mobile: 07786 598 092 and mention 75 Years In Scottish Cycling.
ENDS
Many thanks
John Wylie MCIPR
Director of Public Affairs
Translate Scotland public relations and marketing
www.translatescotland.co.uk
If you know anyone who was a member of Musselburgh Roads Cycling Club, or just had any connection with the club say as a marshall or supporter etc please pass this message on to them.
The Musselburgh Roads Cycling Club (MRCC) formed in 1936 is widening its search throughout the global cycling fraternity in an effort to make contact with past members or anyone who had a previous connection to the Club.
Finalising details to celebrate 75 years in Scottish Cycling, the Club plans to host a number of events over the next year culminating with a commerative presentation dinner which is scheduled to take place in early October 2011.
Affiliated to the East of Scotland Cycling Association (ESCA) the Club, who carry the Musselburgh Town colours (blue and gold) for sport, organise a full program of cycling events to suit all age groups and are committed to the development of sport and health throughout the East Lothian region.
The Club will have its ‘colours’ on show as part of the Musselburgh Festival Parade which takes place on: Friday the 30th of July starting at 18.45.
Anyone who would like further information on the Club’s plans for the 2011 commerative dinner and would like to reconnect with the Club should contact: urquhart@cyclists.co.uk or mobile: 07786 598 092 and mention 75 Years In Scottish Cycling.
ENDS
Many thanks
John Wylie MCIPR
Director of Public Affairs
Translate Scotland public relations and marketing
www.translatescotland.co.uk
Friday 5 March 2010
Designing the Future!
Newsflash: 05March2010
The latest member to join our International Resource Centre for Entrepreneurs is: Chris Rhodes an exceptionally talented design architect from East Lothian who has offices at the new EH21 Creative Hub Eskmills Business Park in Inveresk, Musselburgh.
His company offers the full range of architectural services and work across a number of sectors, with speciality the residential side, conversions, extensions and new build domestic projects.
Chris states that "most people don't realise the benefit of using an architect until they employ the services of one - the real benefit as I see it is unlocking the spatial, tactile and experiential potential of a project - the lawrence llewelyn bowen flowery chat which I could go on for hours about, but I think it really takes the skills of an Architect to produce something special - after all you are investing in something that you want to use each and every day - something to improve the way you live your life, or perhaps simply to improve value (but equally the person who will be prepared to pay that value will be swayed by the same thing you are looking or should be looking to achieve - the wow factor), something a little bit more special than the run of the mill - and who better than somebody who has spent their entire life dedicated to doing just that - 6 years at University and only then are you allowed to work in an office for another couple of years as an assistant before you can then sit an exam and earn the right to pay a registration fee to the governing bodies and uphold the professional codes of conduct with continuing professional development".
He is currently in the process of building his website and, in the meantime, can be contacted by e mail to: chris@chrisrhodesarchitects or mobile:07967 802329
"if you want quality and value for money" .... give him a call ...... today!
John Wylie
Director of Public Affairs
Translate Scotland Public Relations & Marketing
The latest member to join our International Resource Centre for Entrepreneurs is: Chris Rhodes an exceptionally talented design architect from East Lothian who has offices at the new EH21 Creative Hub Eskmills Business Park in Inveresk, Musselburgh.
His company offers the full range of architectural services and work across a number of sectors, with speciality the residential side, conversions, extensions and new build domestic projects.
Chris states that "most people don't realise the benefit of using an architect until they employ the services of one - the real benefit as I see it is unlocking the spatial, tactile and experiential potential of a project - the lawrence llewelyn bowen flowery chat which I could go on for hours about, but I think it really takes the skills of an Architect to produce something special - after all you are investing in something that you want to use each and every day - something to improve the way you live your life, or perhaps simply to improve value (but equally the person who will be prepared to pay that value will be swayed by the same thing you are looking or should be looking to achieve - the wow factor), something a little bit more special than the run of the mill - and who better than somebody who has spent their entire life dedicated to doing just that - 6 years at University and only then are you allowed to work in an office for another couple of years as an assistant before you can then sit an exam and earn the right to pay a registration fee to the governing bodies and uphold the professional codes of conduct with continuing professional development".
He is currently in the process of building his website and, in the meantime, can be contacted by e mail to: chris@chrisrhodesarchitects or mobile:07967 802329
"if you want quality and value for money" .... give him a call ...... today!
John Wylie
Director of Public Affairs
Translate Scotland Public Relations & Marketing
Friday 30 October 2009
When The Going Gets Tough - Part 2
Competition SUCKS! part 2 ........ why and what I believe we can do about it.
With a saturated marketplace and new competition getting in 'the game' every day in life, you often hear things like:
"Why should I buy your whatever when the XYZ company sells it for £50 less?"
"Why should I hire you to sell my house when the ABC company will sell it for 5% instead of 6% commission?"
"Why should I listen to you when say your products or service are the best value for money?"
Want to know what’s even worse about living in this state of competition?
In most cases, you’ll never even get a chance to respond to these objections because people won’t verbalize them to you… those objections often never make it past their subconscious evaluation phase. When you live in competition with others, prospects and customers will ELIMINATE you without a second thought… and they often won’t even know why they’ve eliminated you.
Competing against other people inevitably creates an internal struggle within you… Internal struggle leads to other negative feelings like anger, resentment, inferiority and worse!
If you try to win through competing with others … ultimately, your health and your bank balance will suffer!
You can’t win in this way (nobody can)!
Even if you succeed for a while by competing with others, ultimately you will lose because once you become #1, people naturally try to knock you off… pull you down… or otherwise climb over you in their quest to take the #1 spot.
Unless you possess an unlimited budget, incredible good looks, or psychic abilities that let you see into the future, competing with others is NOT the way to win in life or in business over the long haul! At this point, you probably have a question on your mind (or at least you should)…
"If better, faster, quicker competition isn’t the answer, then what’s the secret to winning?"
Simple! Don’t play the game everyone else is playing… Don’t compete.
Instead… you should "Create!"
Creation - not competition - is the secret to winning in everything you do!
As competition is not desirable ....what really matters is creativity.
Lead don't follow ....and have the greatest respect for anyone who has the courage to lead anything creative or constructive ....
Creation is the process of finding, inventing, discovering or originating something new. It’s doing things in a different, more creative, more beneficial way than others are currently delivering to them.
Creation means coming up with new solutions to existing problems and doing things in a way that immediately separates you from the competition in the minds of your prospects.
In fact, being a creator rather than a competitor, so much so, that they won’t even make a comparison… you stand alone in their minds.
Creation means being different… and people who are different stand apart from the crowd and don’t face the struggles that naturally come along with the inherent pressure from market competition.
Creation means being the only game in town if people want and trust what you offer… and that means a whole lot more sales, more satisfaction, better relationships… and more money!
Creation comes with a price… a price most people are mysteriously NOT willing to pay. But if you pay the price… the world will deliver anything you ask. That’s the price?
In order to create instead of compete you must cut yourself off from the mentality of the 'crowd' mindset and ..........
You must be willing to make mistakes.
You must be willing to take chances and be vulnerable.
You must be willing to open yourself up to criticism.
You must be willing to work through the doubts that will inevitably bubble up from your subconscious mind as you experiment with new and better ways to help others get the results they want.
How do you remove yourself from the crowded arena of competition and get into the fresh air of creation? Simple.
Here’s a 4-step formula for getting out of competition and in to creation…
# Step 1 – Decide
Make a positive decision that you will no longer do things the exact same way, sell the exact same things, just because everyone else does it that way doesn’t make it right… or better…
Earl Nightingale termed it best when he said most people play "Follow the follower." People blindly following the person in front of them… who follows the person in front them… and there’s no leader at the front, just an endless line of followers… doing the same old thing… the same old way… with the same old tools… creating needless competition.
And remember – dare to be different.
# Step 2 – Innovate
Innovation means finding a new use for an existing tool or technique and is simply the process of taking something old and creating something new by taking two seemingly unrelated things, putting them together in a slightly different way thus creating a new solution to a problem.
Innovation means sticking your head above the crowd, doing a complete about-face, and heading in a totally different direction looking for new answers to old problems.
Innovation means being different… it means trusting yourself and your abilities…
# Step 3 - Mix in the “magic” ingredient – YOU!
Decide to always look for ways to inject your individuality and unique talents into everything you do or say.
By embracing all of your your talents, developing yourself as a person, and valuing your contributions – you unleash the new way of creative thinking we ALL possess inside us. You simply create needless competition and struggle when you try to be like others without injecting your own uniqueness into what you do and how you do it.
# Step 4 - Trust
Trust that you do contribute exceptional value and always go the extra mile.
Trust that you can always improve in some small way over yesterday
Trust that everything that happens in your life happens with a purpose and it serves you.
Trust that creation, not competition holds the 'secret' for your eventual success and that, like anything, you’ll get better over time with practice and positive application.
Creativity makes you unique… uniqueness makes you almost indispensable… indispensable people have little or no immediate 'competition'!
John
Quote for the Day: "ImagiNATION is the greatest nation on earth......... you are invited to join that nation"
__________________
John Wylie MCIPR Director of Public Affairs
Translate Scotland Public Relations & Marketing
www.translatescotland.co.uk
"It's what we learn after we think we know it all.....that really counts!"
With a saturated marketplace and new competition getting in 'the game' every day in life, you often hear things like:
"Why should I buy your whatever when the XYZ company sells it for £50 less?"
"Why should I hire you to sell my house when the ABC company will sell it for 5% instead of 6% commission?"
"Why should I listen to you when say your products or service are the best value for money?"
Want to know what’s even worse about living in this state of competition?
In most cases, you’ll never even get a chance to respond to these objections because people won’t verbalize them to you… those objections often never make it past their subconscious evaluation phase. When you live in competition with others, prospects and customers will ELIMINATE you without a second thought… and they often won’t even know why they’ve eliminated you.
Competing against other people inevitably creates an internal struggle within you… Internal struggle leads to other negative feelings like anger, resentment, inferiority and worse!
If you try to win through competing with others … ultimately, your health and your bank balance will suffer!
You can’t win in this way (nobody can)!
Even if you succeed for a while by competing with others, ultimately you will lose because once you become #1, people naturally try to knock you off… pull you down… or otherwise climb over you in their quest to take the #1 spot.
Unless you possess an unlimited budget, incredible good looks, or psychic abilities that let you see into the future, competing with others is NOT the way to win in life or in business over the long haul! At this point, you probably have a question on your mind (or at least you should)…
"If better, faster, quicker competition isn’t the answer, then what’s the secret to winning?"
Simple! Don’t play the game everyone else is playing… Don’t compete.
Instead… you should "Create!"
Creation - not competition - is the secret to winning in everything you do!
As competition is not desirable ....what really matters is creativity.
Lead don't follow ....and have the greatest respect for anyone who has the courage to lead anything creative or constructive ....
Creation is the process of finding, inventing, discovering or originating something new. It’s doing things in a different, more creative, more beneficial way than others are currently delivering to them.
Creation means coming up with new solutions to existing problems and doing things in a way that immediately separates you from the competition in the minds of your prospects.
In fact, being a creator rather than a competitor, so much so, that they won’t even make a comparison… you stand alone in their minds.
Creation means being different… and people who are different stand apart from the crowd and don’t face the struggles that naturally come along with the inherent pressure from market competition.
Creation means being the only game in town if people want and trust what you offer… and that means a whole lot more sales, more satisfaction, better relationships… and more money!
Creation comes with a price… a price most people are mysteriously NOT willing to pay. But if you pay the price… the world will deliver anything you ask. That’s the price?
In order to create instead of compete you must cut yourself off from the mentality of the 'crowd' mindset and ..........
You must be willing to make mistakes.
You must be willing to take chances and be vulnerable.
You must be willing to open yourself up to criticism.
You must be willing to work through the doubts that will inevitably bubble up from your subconscious mind as you experiment with new and better ways to help others get the results they want.
How do you remove yourself from the crowded arena of competition and get into the fresh air of creation? Simple.
Here’s a 4-step formula for getting out of competition and in to creation…
# Step 1 – Decide
Make a positive decision that you will no longer do things the exact same way, sell the exact same things, just because everyone else does it that way doesn’t make it right… or better…
Earl Nightingale termed it best when he said most people play "Follow the follower." People blindly following the person in front of them… who follows the person in front them… and there’s no leader at the front, just an endless line of followers… doing the same old thing… the same old way… with the same old tools… creating needless competition.
And remember – dare to be different.
# Step 2 – Innovate
Innovation means finding a new use for an existing tool or technique and is simply the process of taking something old and creating something new by taking two seemingly unrelated things, putting them together in a slightly different way thus creating a new solution to a problem.
Innovation means sticking your head above the crowd, doing a complete about-face, and heading in a totally different direction looking for new answers to old problems.
Innovation means being different… it means trusting yourself and your abilities…
# Step 3 - Mix in the “magic” ingredient – YOU!
Decide to always look for ways to inject your individuality and unique talents into everything you do or say.
By embracing all of your your talents, developing yourself as a person, and valuing your contributions – you unleash the new way of creative thinking we ALL possess inside us. You simply create needless competition and struggle when you try to be like others without injecting your own uniqueness into what you do and how you do it.
# Step 4 - Trust
Trust that you do contribute exceptional value and always go the extra mile.
Trust that you can always improve in some small way over yesterday
Trust that everything that happens in your life happens with a purpose and it serves you.
Trust that creation, not competition holds the 'secret' for your eventual success and that, like anything, you’ll get better over time with practice and positive application.
Creativity makes you unique… uniqueness makes you almost indispensable… indispensable people have little or no immediate 'competition'!
John
Quote for the Day: "ImagiNATION is the greatest nation on earth......... you are invited to join that nation"
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John Wylie MCIPR Director of Public Affairs
Translate Scotland Public Relations & Marketing
www.translatescotland.co.uk
"It's what we learn after we think we know it all.....that really counts!"
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