When The Going Gets Tough - Part 2

Competition SUCKS! part 2 ........ why and what I believe we can do about it.

With a saturated marketplace and new competition getting in 'the game' every day in life, you often hear things like:

"Why should I buy your whatever when the XYZ company sells it for £50 less?"

"Why should I hire you to sell my house when the ABC company will sell it for 5% instead of 6% commission?"

"Why should I listen to you when say your products or service are the best value for money?"

Want to know what’s even worse about living in this state of competition?

In most cases, you’ll never even get a chance to respond to these objections because people won’t verbalize them to you… those objections often never make it past their subconscious evaluation phase. When you live in competition with others, prospects and customers will ELIMINATE you without a second thought… and they often won’t even know why they’ve eliminated you.

Competing against other people inevitably creates an internal struggle within you… Internal struggle leads to other negative feelings like anger, resentment, inferiority and worse!

If you try to win through competing with others … ultimately, your health and your bank balance will suffer!

You can’t win in this way (nobody can)!

Even if you succeed for a while by competing with others, ultimately you will lose because once you become #1, people naturally try to knock you off… pull you down… or otherwise climb over you in their quest to take the #1 spot.

Unless you possess an unlimited budget, incredible good looks, or psychic abilities that let you see into the future, competing with others is NOT the way to win in life or in business over the long haul! At this point, you probably have a question on your mind (or at least you should)…

"If better, faster, quicker competition isn’t the answer, then what’s the secret to winning?"

Simple! Don’t play the game everyone else is playing… Don’t compete.

Instead… you should "Create!"

Creation - not competition - is the secret to winning in everything you do!

As competition is not desirable ....what really matters is creativity.

Lead don't follow ....and have the greatest respect for anyone who has the courage to lead anything creative or constructive ....

Creation is the process of finding, inventing, discovering or originating something new. It’s doing things in a different, more creative, more beneficial way than others are currently delivering to them.

Creation means coming up with new solutions to existing problems and doing things in a way that immediately separates you from the competition in the minds of your prospects.

In fact, being a creator rather than a competitor, so much so, that they won’t even make a comparison… you stand alone in their minds.

Creation means being different… and people who are different stand apart from the crowd and don’t face the struggles that naturally come along with the inherent pressure from market competition.

Creation means being the only game in town if people want and trust what you offer… and that means a whole lot more sales, more satisfaction, better relationships… and more money!

Creation comes with a price… a price most people are mysteriously NOT willing to pay. But if you pay the price… the world will deliver anything you ask. That’s the price?

In order to create instead of compete you must cut yourself off from the mentality of the 'crowd' mindset and ..........

You must be willing to make mistakes.
You must be willing to take chances and be vulnerable.
You must be willing to open yourself up to criticism.

You must be willing to work through the doubts that will inevitably bubble up from your subconscious mind as you experiment with new and better ways to help others get the results they want.

How do you remove yourself from the crowded arena of competition and get into the fresh air of creation? Simple.

Here’s a 4-step formula for getting out of competition and in to creation…

# Step 1 – Decide

Make a positive decision that you will no longer do things the exact same way, sell the exact same things, just because everyone else does it that way doesn’t make it right… or better…

Earl Nightingale termed it best when he said most people play "Follow the follower." People blindly following the person in front of them… who follows the person in front them… and there’s no leader at the front, just an endless line of followers… doing the same old thing… the same old way… with the same old tools… creating needless competition.

And remember – dare to be different.

# Step 2 – Innovate

Innovation means finding a new use for an existing tool or technique and is simply the process of taking something old and creating something new by taking two seemingly unrelated things, putting them together in a slightly different way thus creating a new solution to a problem.

Innovation means sticking your head above the crowd, doing a complete about-face, and heading in a totally different direction looking for new answers to old problems.

Innovation means being different… it means trusting yourself and your abilities…

# Step 3 - Mix in the “magic” ingredient – YOU!

Decide to always look for ways to inject your individuality and unique talents into everything you do or say.

By embracing all of your your talents, developing yourself as a person, and valuing your contributions – you unleash the new way of creative thinking we ALL possess inside us. You simply create needless competition and struggle when you try to be like others without injecting your own uniqueness into what you do and how you do it.

# Step 4 - Trust

Trust that you do contribute exceptional value and always go the extra mile.
Trust that you can always improve in some small way over yesterday
Trust that everything that happens in your life happens with a purpose and it serves you.

Trust that creation, not competition holds the 'secret' for your eventual success and that, like anything, you’ll get better over time with practice and positive application.

Creativity makes you unique… uniqueness makes you almost indispensable… indispensable people have little or no immediate 'competition'!

John

Quote for the Day: "ImagiNATION is the greatest nation on earth......... you are invited to join that nation"
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John Wylie MCIPR Director of Public Affairs
Translate Scotland Public Relations & Marketing
www.translatescotland.co.uk

"It's what we learn after we think we know it all.....that really counts!"