The Platform for Change

In order to address the current market demand for fast, effective communications the Translate Scotland Resource Centre for Entrepreneurs 'model' has been designed to help you deliver a fresh and focussed response approach to Public Relations, Marketing, Sales & Personal Development.

How?..... do we do it - by simply identifying and communicating your unique business sector benefit and defining your brand value, which will consistently position you to attract more customers and improve profitability.

Whatever direction you have in mind for the future of your business, we have the experience and creativity to deliver a tailored programme designed to exceed your expectations, increase your market visibilty, enhance your reputation and give your company a competitive edge to help you deliver your vision to a somewhat crowded marketplace.
Regardless of market sector, demographics, geographics, phsycographics or whatever other type of 'graphics' you want to add, without the power of the media your product or service will never reach its full commercial potential unless you apply the innovative value added principles behind Public Relations and Marketing.

A joint venture with Translate Scotland and our new Resource Centre for Entrepreneurs will make that happen ....we guarantee it !

PEOPLE

We have access to a team of highly qualified experts with extensive consulting experience in all aspects of Business and Personal Development. We believe in doing the right thing before doing the thing right by following our proven business 'model'

Discovery: What business are you in......and are you sure?

It is our utmost priority to understand your business. We ensure that we are in synch with our clients’ precise vision. In this process, we identify strategic and research questions to be addressed later in the project. We use various mediums to collect information via both on-site visits with key members of the organization and through series of virtual communication.

Market Research: Who are your customers?

Market research is an integral part of our business process.
Market research validates and provides direction to exploit new opportunities.
Market research can uncover threats and opportunities in your marketplace.

· The size of the market
· Current Market Trends
· A competitive Analysis

Business Strategy: What do your customers consider value? .....Do you know?

We will help you define your business strategy and current 'positioning statement' (often referred to as your Unique Selling Proposition (USP).

We will provide you with a range of opportunities to define your core products and build you a unique marketing and public relations strategy to maintain sustainable competitive advantage. During this process, we will review your current business strategies including marketing, partnerships, human resources, and operational tactics to ensure they are effective.

The Business Plan

Based on the findings of the business strategy, we will work closely with you to determine the best way to position them in the business plan. Some of the topics involved in the plan will include:

Executive Summary: is an important portion of the business plan that will include: Mission, Vision, Management, Products and Services, Funding potential, Investor Benefits, Financial Summary, and Exit Plan.

Business Plan: will include Executive Summary, Company Description, Products and Services, Industry Analysis and Trends, Marketing Plan, Public Relations Plan, Technology Plan, Operation and Sales Plan, Sector Development, a comprehensive Financial Plan, supported by relevant and supplementary appendices.

If you are interested in finding out more about any of our services, please visit us at www.translatescotland.co.uk fill out the Contact Us form and we will get back to you in a 'heartbeat'

What have you got to lose?

John